…r to convert them into customers. This part can be automated through a marketing automation engine. However, sometimes it’s better to just do the work yourself. A true human interaction can worth it if it convinces your community members to pass to the next st…
Nicolas Le Roux
Few people join a community to be handled by a robot.
I tend to agree with this, and the (excellent) quote from Ryan.
If you have an active community, then good automated tools built with CRM and/or CMS can help the community manager identify what needs to addressed. Templates can also be used to create drafts.
But the actual touchpointshould in most cases pass through human hands, or at least in front of a human’s eyes, before being sent to the member.