Few people join a community to be handled by a robot.

If you have an active community, then good automated tools built with CRM and/or CMS can help the community manager identify what needs to addressed. Templates can also be used to create drafts.

But the actual touchpointshould in most cases pass through human hands, or at least in front of a human’s eyes, before being sent to the member.

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Piloting innovative online communications since 1995. Editor: medium.com/Knowledge4Policy. Founder: MyHub.ai. Personal Hub: https://myhub.ai/@mathewlowry/

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