I don’t know if you’re wrong, but I hope you are

For a publisher to adopt Facebook as their CMS would be a form of surrender, handing over their future to someone else.

For example, FB could strangle organic reach to force you to advertise to get your content to your fans … oh, wait… that’s already happened, right?

Who’d willingly go there again? How could you trust them after that?

And why would you tie your entire future to one platform?

And why would you tie your entire future to one platform? Ask anyone who invested heavily in their MySpace presence how that feels before you hop into bed with Zuck forever.

How easy do you think it will be to get out later?

The tragedy is, many publishers may not see a choice. The news industry needs to come together — invest together — in finding innovative solutions that do not involve handing over the keys to their kingdoms.

At the risk of repeating myself…

“Whenever you adopt a social media platform, you make a bargain. Sure, you get a shot at their audience. But … they decide how you will publish, and who will see it, on the basis of their commercial strategy, not on the basis of what you want to say, or how you want to say it.”

— from “Where to find me”, October 2013

… followed by:

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Piloting innovative online communications since 1995. Editor: medium.com/Knowledge4Policy. Founder: MyHub.ai. Personal Hub: https://myhub.ai/@mathewlowry/

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