It really depends on how novel your idea is. If you’re building Yet Another Employment App (the example used here), this is already a space crowded with well-designed incumbents, so yes you really need to launch Awesomely well. Moreover, you don’t need an MVP because you already know there’s a market.
But if you have something genuinely new, then a MVP as classically defined is what you need: to make sure someone else thinks your idea is worthwhile, before you spend a fortune building it awesomely.

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